Behavioural Economics busts many pricing mythsRead More
Liz & David discuss a very simple but useful way of conceptualising how you can position your pricing within your market by considering perceived benefits and the price indifference zone.
The Value of Your Differentiators is the Key to PricingRead More
In the professional services 3.0 era, only those who understand how their clients perceive value, and can price for that value then deliver it, will truly innovate, differentiate and thrive.Read More
There is an art to an effective Value Conversation. It can influence the client’s perception of value - and provides an opportunity to influence the client’s acceptance of the assistance offered by the professional, and a price which delivers value to both.Read More